One of the biggest hurdles to overcome is the belief that the market will just correct this on its own. I'm not convinced that that's the case, especially when so many costs are not in fact built into capitalism - pollution cleanup costs, for instance, medical care for those suffering from respatory illnesses.

If we can find a good way to market this not as regulation but as companies paying for what they use, as true capitalism in action, I think we have a better chance of getting it past the American public. Also, it has the advantage with that frame of being the truth.

There WON'T be any public pressure/support for it until a crisis is at hand. Government really needs to lead on something like this. Unfortunately the turds won't and the dems are too timid to try.